The ethnic target groups of other countries exhibit specific ethnic consumption and reception patterns. Specifically addressing these target groups (e.g. the Russian minority in Austria) is essential in these times of globalization. We help you to reach these specific target groups.
"We need to take target audiences composed of migrants seriously in all industries. I would advise Austrian companies to pay more attention to this subject."
Georg Kraft-Kinz, Executive Board of Raiffeisen NÍ-Wien. Kurier, 2010